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Experience

Following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

  • Represented a global consumer electronics company, completing negotiations on multi-year national sponsorship agreements with the National Football League and other sponsorship agreements with multiple NFL franchises and several NFL star players
  • Negotiated promotional rights agreement with the PGA TOUR on behalf of client expanding its marketing campaign through Asia
  • Negotiated NFL Stadium Naming Rights Agreement on behalf of a global automotive company
  • Secured naming rights to an NBA Franchisee’s new practice facility and other promotional and sponsorship rights for a healthcare system client
  • Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities from IMG College and Learfield Communications
  • Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1, NBA China, US Ski Team, and PGA TOUR tournament sponsorships
  • Negotiated Official Partnership and MLB League-wide promotional rights agreement on behalf of a client
  • Negotiated global licensing and video game agreement on behalf of world's highest ranked professional golfer with EA Sports
  • Completed an agreement for naming rights to the suite/club level of a new MLB ballpark
  • Represented several Regional Sports Networks in connection with securing team media rights and distribution agreements
  • Advised a new sports league on establishment of a personal conduct policy and a protocol for a performance enhancing substance testing and violation sanctions
  • Negotiated global ambassadorship and sponsorship agreement on behalf of corporate client with highly ranked professional golfer
  • Advised and counseled the marine division of a large international corporation related to its sponsorship and marketing initiatives
  • Represented major international golf equipment company concerning matters relating to their sponsorship, advertising, and marketing activities with professional golfers
  • Negotiated exclusive broadcast advertising agreement for an NFL sponsor with NBC Sports Group
  • Represented North America's leading software company providing 50/50 raffle system to over 150 professional and collegiate sports stadiums and arenas
  • Counseled clients on proper usage of contests, sweepstakes, and social media platforms in connection with corporate advertising, marketing, and promotional campaigns
  • Counseled and advised an NHL Franchise on a variety of business and legal matters

Our experience helps you game plan in the high-stakes sports industry

The Sports Law Group has the experience, depth, and business acumen to help clients confront challenges, navigate obstacles, and achieve success. Whether a client is a media company seeking to acquire sports content, a corporation engaging a league or team for a sponsorship, a company securing venue naming rights, or a professional athlete seeking to maximize revenue-producing opportunities, the Nelson Mullins Sports Law Group is well equipped to structure and secure a winning result.

We help our clients

  • Structure and negotiate venue-naming rights agreements
  • Secure and license league and team trademarks for use in regional and national advertising and marketing campaigns
  • Protect client brands within sponsorship and promotional relationships
  • Negotiate endorsement branding and marketing agreements for both professional athletes and companies
  • Counsel clients on FCC and FTC guidelines and compliance
  • Advise on proper integration of social media in all advertising
  • Advise and negotiate marketing and sponsorship agreements with the PGA Tour and leagues such as the NFL, MLB, NBA, and NHL and their member franchises
  • Structure and negotiate consumer product licensing agreements
  • Assist in structuring and negotiating event marketing agreements
  • Counsel regarding proper usage and protection of copyrights and trademarks
  • Structure protections from ambush marketing tactics
  • Perform Title IX investigations
  • Advise and insure legal compliance related to sweepstakes and contests
  • Review and update existing client agreements with current best practices and policies

Clients using our services in the sports industry include

  • A global automotive manufacturer
  • Healthcare institutions and insurers
  • Colleges and universities
  • Regional sports networks
  • Sports equipment manufacturers
  • Professional athletes
  • A global consumer electronics company
  • Sports technology companies
  • An international youth sports training company
  • Professional sports agencies and agents
  • Professional sports franchises
  • Sports fantasy and gaming businesses

Interdisciplinary team to serve your many different needs

Our Sports Law Group includes a diverse group of experienced attorneys who can handle the many different matters that arise in sports law and beyond.  The Group includes attorneys engaged in the following areas of practice

  • Sports Law
  • Corporate
  • Mergers and Acquisitions
  • Labor and Employment
  • Advertising, Licensing, and Sponsorships
  • Media
  • Technology
  • Intellectual Property
  • Data Security
  • Litigation
  • Antitrust
  • Title IX
  • Tax
  • Finance and Lending
  • Real Estate

Following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

  • Represented a global consumer electronics company, completing negotiations on multi-year national sponsorship agreements with the National Football League and other sponsorship agreements with multiple NFL franchises and several NFL star players
  • Negotiated promotional rights agreement with the PGA TOUR on behalf of client expanding its marketing campaign through Asia
  • Negotiated NFL Stadium Naming Rights Agreement on behalf of a global automotive company
  • Secured naming rights to an NBA Franchisee’s new practice facility and other promotional and sponsorship rights for a healthcare system client
  • Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities from IMG College and Learfield Communications
  • Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1, NBA China, US Ski Team, and PGA TOUR tournament sponsorships
  • Negotiated Official Partnership and MLB League-wide promotional rights agreement on behalf of a client
  • Negotiated global licensing and video game agreement on behalf of world's highest ranked professional golfer with EA Sports
  • Completed an agreement for naming rights to the suite/club level of a new MLB ballpark
  • Represented several Regional Sports Networks in connection with securing team media rights and distribution agreements
  • Advised a new sports league on establishment of a personal conduct policy and a protocol for a performance enhancing substance testing and violation sanctions
  • Negotiated global ambassadorship and sponsorship agreement on behalf of corporate client with highly ranked professional golfer
  • Advised and counseled the marine division of a large international corporation related to its sponsorship and marketing initiatives
  • Represented major international golf equipment company concerning matters relating to their sponsorship, advertising, and marketing activities with professional golfers
  • Negotiated exclusive broadcast advertising agreement for an NFL sponsor with NBC Sports Group
  • Represented North America's leading software company providing 50/50 raffle system to over 150 professional and collegiate sports stadiums and arenas
  • Counseled clients on proper usage of contests, sweepstakes, and social media platforms in connection with corporate advertising, marketing, and promotional campaigns
  • Counseled and advised an NHL Franchise on a variety of business and legal matters
  • Substantial engagement by partners with industry-specific experience
  • Extensive knowledge of evolving best practices, trends, and precedents
  • Multi-disciplinary team with a practical, business mindset for solving problems and achieving objectives
  • Responsive services delivered within demanding turn-around timelines
  • Cost-efficient staffing models with cost predictability

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